Based on years of reporting on Samsung for The Economist, the Wall Street Journal, and Time from his base in Korea, and his countless sources inside and outside the company, Geoffrey Cain offers the first deep look behind the curtains of the biggest company nobody knows.
BY BOBBY MCGILL – MAR 23, 2020 he rise of Samsung to become one of the most widely recognizable brands in the world is a remarkable success
Long before “Parasite” won the Oscar for Best Picture and K-pop groups performed on “The Tonight Show,” South Korea’s best-known export was Samsung, an obscure maker of cheap microwaves that Western expatriates in the country had taken to calling “Sam-suck.” Today, Samsung is a household name, and a bigger smartphone maker than Apple. But its path to the top was strewn with secret deals, price fixing, bribery, tax evasion and more, all of it overseen by an ultrasecretive, ultrarich family ready to use every means at its disposal to stay in command.
By Raymond Zhong
The New York Times
Mar 17, 2020
Watched by 43 million people on TV as she hosted the 2014 Oscars, comedienne Ellen DeGeneres walked through the audience at the Dolby Theatre in Hollywood.
By Geoffrey Cain
The Daily Mail
Mar 8, 2020
If corporations are people, as the Supreme Court ruled in 2010’s Citizens Uniteddecision, it’s only natural that they should have biographies. Forthcoming narratives about businesses new and old offer a window onto each company’s history as well as the social and economic contexts out of which they arose and which they in turn have influenced.
By Daniel Lefferts
Publishers Weekly
Nov 29, 2019
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Geoffrey Cain is an award-winning author of bestselling books on leadership, business, technology, and finance.
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