BY BOBBY MCGILL – MAR 23, 2020 he rise of Samsung to become one of the most widely recognizable brands in the world is a remarkable success
Biographies are prominent sights on non-fiction shelves, and many become classics. Business bios? Less so. But a new entry to the genre – Geoffrey Cain’s Samsung Rising: The Inside Story of the South Korean Giant that Set out to Beat Apple and Conquer Tech (Penguin Random House, 2020) – is a corker.
By Andrew Salmon
Asia Times
Mar 20, 2020
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