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Next Big Thing

In ‘Samsung Rising,’ a mega-brand is stripped bare

Biographies are prominent sights on non-fiction shelves, and many become classics. Business bios? Less so. But a new entry to the genre – Geoffrey Cain’s Samsung Rising: The Inside Story of the South Korean Giant that Set out to Beat Apple and Conquer Tech (Penguin Random House, 2020) – is a corker.

By Andrew Salmon
Asia Times

Mar 20, 2020

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How Samsung became one of the world’s biggest tech companies

The following is an excerpt from Geoffrey Cain’s new book “Samsung Rising: The Inside Story of the South Korean Giant That Set Out to Beat Apple and Conquer Tech,” about the South Korean company’s journey from grocery store to tech giant.

By Andie Corban and Kai Ryssdal
Marketplace

Mar 17, 2020

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