The official website of
the bestselling author

Apple marketing struggles

Apple marketing struggles

How Samsung became one of the world’s biggest tech companies

The following is an excerpt from Geoffrey Cain’s new book “Samsung Rising: The Inside Story of the South Korean Giant That Set Out to Beat Apple and Conquer Tech,” about the South Korean company’s journey from grocery store to tech giant.

By Andie Corban and Kai Ryssdal
Marketplace

Mar 17, 2020

Read More »

Search Articles

What to read next:

The DeepSeek dilemma

Geoffrey Cain UnHerd January 28, 2025 Geoffrey Cain, policy director of the Tech Integrity Project and author of The Perfect

Read More >