Books

In 1985, Steve Jobs was pushed out of Apple, the company he’d founded. What followed were twelve years of spectacular failures, near-bankruptcy, and brutal humiliation at his new venture, NeXT—a “lost decade” that would ultimately forge the visionary who created the iPod, iPhone, and iPad. Drawing on unbroadcast footage, private company documents, and new interviews with Jobs’s closest colleagues, Geoffrey Cain reveals the untold story of how failure transformed a brash wunderkind into a true business genius, and how the greatest comeback in tech history was born from defeat.